HOW SECURITY & SPECIALTY INKS CAN MAKE YOUR PRINTING BUSINESS STAND OUT?

HOW SECURITY & SPECIALTY INKS CAN MAKE YOUR PRINTING BUSINESS STAND OUT?

“Rising competition leads to increased innovations” There are a number of printers working towards gaining a competitive market share not only to sustain but to also achieve profits. Therefore everyone has to put in an extra effort to find new customers or add value to the existing jobs. But when you give the same quality as other provides, and then the customer looks for negotiation, which can cause a printer to fetch orders at lower rates. In order to fetch maximum orders at a profitable price, printers look for new value additions to their process.
HOW USE OF SECURITY & SPECIALTY INKS CAN MAKE A DIFFERENCE?
To increase your value proposition, you have to increase your product offerings as well as quality. Security printing is not new to the industry, but very less printers are offering security solutions compared to other printing processes. These security inks can help brand owners to provide value added solutions to brand owners and Govt. organisation to ensure the security of their critical information and product from forgers or counterfeiters. With Counterfeiting on the rise, brands are becoming increasingly aware that they need to protect the brand and now more than ever are willing to spend the extra dollar for the same.
WHY SECURITY INKS ARE THE FUTURE OF PRINTING INDUSTRY?
There are various reasons why everyone ranging from govt., private companies, institutions, public companies, organisation etc. have to incorporate security applications in their process to sustain in the market and increase their brand loyalty and profitability. We would like to list some of those reasons such as:
 Counterfeiting, forgery or infringement to documents or products is not new to the market. There is 1: 5 ratio between genuine product vs fake copy which results in loss of brand image, sales and govt. tax revenue.
 Increasing population and shift towards purchasing of packaged products.
 Availability of fake products in the market at cheaper rates.
 Ability to add value like perfume inks, rub & Sniff etc.
ADVANTAGES OF HAVING SECURITY& SPECIALTY INK IN YOUR PORTFOLIO
The main concern of any Printer is to find new customers and security inks can play a major role in this process. By having security inks, a printer can approach the following set of customers such as:
 Customers looking for temper evident inks such as solvent sensitive inks or aqua fugitive inks which can help in detecting fraudulent activities in documents
 Customers looking for instant verification inks such as invisible ink, Thermochromic ink or reactive ink which can help in authentication of documents.
Conclusion
Brand owners or Govt. organisation have different concerns while choosing certain features to add value or to add security to their documents and security & specialty inks are one. Different inks are used based on their applications. If a printer or converters enroll their business in this segment, growth both in the top line as well as the bottom line are assured.

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