Foiling: Hot or cold, Conventional or Digital Brands in all markets use foils due to the number of production methods available to incorporate multi-sensory packaging effects. The advantages of improvement in aesthetics, resistance to counterfeiting and other 3D effects have long been known to Brand owners and convertors alike. There has been a revival in the use of these technologies again in the recent past due to the following factors: Attention on the retail shelf/ or a e commerce marketplace is increasing, and brands do need to create more differentiation. Counterfeiting is on the rise and Metallic foils whether standard, holographic, or Cast and Cure, all add an additional layer of security to the packaging. Ability to apply…