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Foiling: Hot or cold, Conventional or Digital

Brands in all markets use foils due to the number of production methods available to incorporate multi-sensory packaging effects. The advantages of improvement in aesthetics, resistance to counterfeiting and other 3D effects have long been known to Brand owners and convertors alike. There has been a revival in the use of these technologies again in the recent past due to the following factors: Attention on the retail shelf/ or a e commerce marketplace is increasing, and brands do need to...

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